BONNEE’s First Annual Gratitude List: 10 Reasons our Hearts Are Extra Full This Year
Image credit: Fanette Guilloud
By: Vanessa Sanchez, Maritza Sanchez Schubert, and Meredith Vey (saying thanks feels too important not to write it all together!)
We’re big fans of holiday traditions - the warmth, the joy, the way they bring people together. So this Thanksgiving felt like the perfect moment to start a new one of our own: BONNEE’s very first Annual Gratitude List.
As the year winds down, we’re taking a breath to reflect on what’s happened, what we’ve built, and all the bright things ahead, especially BONNEE 2.0 coming in early 2026!
1. Our Day-One Believers
The early swappers, testers, cheerleaders, and “I told my sister about you” people who make BONNEE a real community. You’re the reason we keep building.
2. The Glow-Up Energy
2025 became the year of rethinking everything (our brand, our experience, our tech) and watching BONNEE begin its glow up from the inside out. Spoiler Alert: 2.0 looks good on us.
3. The Designers, Developers & Advisors Who Dream As Big As We Do
Every mockup, brainstorm, late-night Slack thread, and “wait, what if…” moment brings us closer to the BONNEE you deserve and the new app you will love!
4. The Community Stories That Keep Us Going
From “I found my dream dress!” to “I swapped my first vintage jacket,” your wins remind us why circular style matters.
5. The Swappers Who Never Miss A Great PIece
There’s nothing like scrolling to find new-to-you treasures. You make time on the app feel like a tiny holiday, every single day and we can’t wait until you see the next gen of BONNEE.
6. The Credits Earned, Loved & Redeemed
You listed, you posted, you shared - and together we’re creating an economy based on closets, not credit cards. That’s magic.
7. The Feedback That Made Us Feel Seen
Every single DM, email, bug report, wish list item, and gentle nudge has helped us (more than you’ll ever know) to shape the development of BONNEE 2.0.
8. Sustainable Impact, Multiplied
We see firsthand how every single swap extends a garment’s life, keeps clothing out of landfills, and reduces the environmental burden of new fashion. Multiply that by thousands (one day, millions) of users and BONNEE’s collective impact is powerful, measurable, and growing.
9. The Rebrand That Feels Like It’s Always Been
This year we found our visual voice: bold, modern, joyful, and unmistakably BONNEE. Our rebrand feels like this is how it’s always been and our new yellow feels like home.
10. The Next Chapter: BONNEE 2.0
A more intuitive, more stylish, more community-driven version of swapping.
It’s the glow up we’ve been working toward and we cannot wait to share it with you!
Here’s to gratitude, growth, and everything ahead.
Thank you for believing in us, swapping with us, rooting for us and shaping what’s next.
Your closets and your kindness made 2025 unforgettable.