Ditch Black Friday. Swap For Something Better.

Photo of a young woman with cornrow braids wearing a crop top and faux fur jacket. She is smiling and there is overlay text that reads "Ditch Black Friday. Swap Something Better" and the BONNEE logo in the bottom right hand corner in yellow.

Image Credit: BONNEE

Why We’re Saying Bye to Black Friday

We get it. Black Friday is the Super Bowl of shopping. But here’s the thing: it’s not cute anymore. The overconsumption, the landfill fashion, the pressure to buy-now-regret-later? We’re done.

At BONNEE, we’re all about keeping closets in circulation. So instead of hitting checkout, we’re hitting refresh. This season, we’re choosing to swap instead of shop—and we think you should too.

What Is Swap Instead?

BONNEE lets you turn the pieces you no longer wear into new-to-you fashion finds. Every item swapped is a win for your closet and the planet.

Here's how it works:

  • Post an item you’re ready to part with

  • Earn credit based on its brand/tier

  • Swap it for something new from someone else’s closet

  • Just pay shipping + a small fee

Why Swapping > Shopping

Fast fashion thrives on urgency. Swapping thrives on intention. When you swap, you’re not just saving money—you’re saving pieces from the landfill, lowering your fashion footprint, and building a more thoughtful closet.

BONNEE makes it fun, easy, and fashion-forward. No stress. No sales frenzy. Just slow, circular style.

How to Join the Movement

Ready to ditch the deals and swap for something better?

  1. Sign up on the BONNEE app (it’s free!)

  2. Post your first item

  3. Start swapping and styling

We’re here to make fashion fun again—without the guilt.

Final Word: Shop Less. Swap More.

This Black Friday, we’re opting out of fast fashion and opting into community, sustainability, and style that doesn’t cost the planet. Join us.

Swap with us at bonnee.co and follow @swapbonnee for more circular fashion inspo.

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Secondhand Sunday: The Cool Girl Response to Overconsumption

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BONNEE’s First Annual Gratitude List: 10 Reasons our Hearts Are Extra Full This Year