fast fashion’s dirtiest secret just got louder — here’s how to opt out (for good)

image credit: lukas schulze/getty images

if you’ve been side-eyeing shein’s constant “sustainability” claims, you’re not alone — and the receipts are officially in.

according to a new report by Business of Fashion, shein’s emissions increased by 23% last year, hitting a jaw-dropping 26 million tons of CO₂e. for the second year in a row, it’s now the fashion industry’s biggest polluter (among brands who actually report their data).

they’ve spent millions trying to clean up their image. but instead of real change, we keep getting greenwashing campaigns and influencer hauls with a side of microplastic pollution.

here’s the truth:

• sustainability isn’t a brand strategy — it’s a system shift.

• real people deserve better than fast fashion wrapped in a recycled logo.

at bonnee | the clothing swap app, we created a new way forward for people who love fashion but hate what it’s doing to the planet.

how bonnee is flipping the script:

• reuse over overproduction – instead of fueling demand, we reroute it

• community over consumption – swaps > shopping carts

• accessibility over aspiration – because sustainability shouldn’t cost $$$

so… what can you do?

you don’t need to cancel your closet — just start swapping smarter. bonnee lets you post pieces you’re done with, and swap them for something new-to-you (for free — just pay shipping).
no overconsumption, no landfill guilt, no more being part of the problem just to look cute.

we don’t just need fewer emissions. we need fewer excuses.

real talk:

you have more power than you think.
every haul, every post, every choice is part of a bigger conversation — and we’re here to help you be on the side of change without giving up your style.

swap the system. not just your outfit.

📲 download bonnee | the clothing swap app
♻️ swap. style. repeat.
🌍 because the future of fashion is circular.