fast fashion’s dirtiest secret just got louder — here’s how to opt out (for good)

if you’ve been side-eyeing shein’s constant “sustainability” claims, you’re not alone — and the receipts are officially in.

according to a new report by Business of Fashion, shein’s emissions increased by 23% last year, hitting a jaw-dropping 26 million tons of CO₂e. for the second year in a row, it’s now the fashion industry’s biggest polluter (among brands who actually report their data).

they’ve spent millions trying to clean up their image. but instead of real change, we keep getting greenwashing campaigns and influencer hauls with a side of microplastic pollution.