outfit repeating is the new flex: here’s why it matters (and how to make it iconic)

in a world where social media is constantly pushing “new new new,” repeating outfits might seem like a fashion faux pas. but for gen z and millennial fashionistas leading the charge on sustainability, outfit repeating is the new power move. and it’s about time.

at bonnee, we believe that the most stylish thing you can do is wear what you already own and swap what you don’t. here’s why outfit repeating is making a major comeback, and how it’s reshaping the future of fashion.